A SWOT analysis is a technique that companies use to assess whether they are achieving their missions and goals (SWOT Analysis, 2009, p. 915). It looks at four criteria:
- The company’s strengths
- The company’s weaknesses
- Opportunities in the company’s competitive environment
- Threats to the company’s competitive environment
One of the MSU libraries’ databases, Business Source Complete, has SWOT analyses from a variety of companies for you to review. To find them*:
- Open Business Source Complete.
- Click on Company Information in the blue bar in the top left corner.
- Enter your company name, e.g., Disney, into the search box and hit Search.
- Select your company from the list by clicking on its name.
- On the left-hand side, find the menu with Related Information. SWOT analyses should be an option. Click on this link to bring up any analyses available for your company.
Research Tip: Don’t forget to search for analyses of your company’s top competitors, too!
*Because the libraries subscribe to these databases, you must be a student, faculty or staff to access them. Use your MSUNET2K username and password to gain access.
SWOT Analysis. (2009). In Encyclopedia of Management (6th ed., pp. 915-918). Detroit: Gale.